nRich Group
Where personality becomes the engine of everything
Hyper-Personalisation IntelligencenRich Group has created a new category — the sweet spot where human psychology and machine intelligence become unstoppable together, predicting what people want and knowing exactly how to make it land emotionally and commercially.
Group architecture
Three entities. Two engines. One new category.
The nRich Group operates two customer-facing platforms — one for individuals, one for businesses — and a standalone AI safety entity. All three are distinct but connected: they share the same two underlying technology engines, and some use cases span both platforms.
nRich Consumer Platform
All consumer applications independently targeted. Each powered by SLM. Cross-pollination deepens the personality graph across applications.
nRich Business Platform
A suite of distinct enterprise products — Sales, CAC, Marketing AI, Diamond, Avatars, Loyalty, Wellbeing/HR — each powered by SLM and Pnyx.
PnyxLabs
Standalone group entity. Pre-deployment stress-testing, adversarial campaigns, and immutable drift detection via the Pnyx Solution.
Distinct but connected — both platforms share the same two underlying engines
SLM — Sounds Like Me
Patented music-based OCEAN profiling at population scale. Six tracks, under 90 seconds. Creates the living psychological graph that powers personalisation across both platforms. Built on three decades of peer-reviewed research by Professor Adrian North, and independently validated by Dr Lorraine Sheridan.
Technology engine — not a standalone productPnyxLabs — The Pnyx Solution
Behavioural stability and safety infrastructure. Keeps every application consistent, trustworthy and controlled — by architecture rather than by chance. Also a standalone commercial entity serving the wider enterprise AI market.
Technology engine + standalone group entityHuman–AI collaborative personalisation
Two identical twins. One system. Two different conversations.
Identical DNA, identical upbringing — and completely different personalities, values and emotional languages. Watch a single system read both in real time, match each to the right product from the same luxury brand, and deliver a conversation tuned so precisely that neither twin would know the other received something different. No generic messaging, no demographic shortcuts, no drift from brand or truth.
Cartier is used in this demonstration as an illustrative example only. This video has not been commissioned, sponsored, approved or endorsed by Cartier. It exists solely to demonstrate the technology’s ability to personalise AI-driven communication safely and at scale.
B2C · nrichs.me
Consumer applications
Each application independently targeted, each powered by SLM. Your psychological profile deepens across the platform. Accessible on web, WhatsApp, Telegram and Discord.
Sounds Like Me
LiveMusic-based OCEAN profiling. Six tracks, under 90 seconds, and a full personality profile — the instrument 94% of participants preferred to traditional Big Five questionnaires.
Chomi
LiveA companion that understands who you are rather than what you clicked. Built on the same personality graph that powers every other application on the platform.
Connection matched on personality rather than proximity or preference lists.
B2B · nRich Diamond
Enterprise products
A suite of distinct products, each addressing a specific commercial problem, all powered by the same SLM psychological engine and Pnyx safety layer.
nRich Diamond — Brand Intelligence
LiveA new category of brand intelligence. Brands, products and services are given psychological profiles and matched to consumers at a personal level, with every interaction held inside the brand’s own voice.
nRich Sales — Hyper-Personalised Selling
AvailableDoesn’t just predict what someone wants — it knows how to present it so it lands emotionally and persuasively. Predicts motivation, communication style and the moment to engage.
nRich CAC — Acquisition Intelligence
AvailableIdentifies who will convert and exactly how to reach them — cutting wasted acquisition spend and ending reliance on broad demographic targeting.
nRich Predictive Marketing AI
AvailableThe precision engine for marketing spend. Predicts who will buy, what they will buy, how to reach them and when to engage — so precisely it can differentiate identical twins.
nRich Loyalty / Retention / LTV
AvailableWhen customers feel consistently seen and understood, they stay longer and spend more. Every interaction deepens that trust, and small reductions in churn compound.
nRich Avatars — Celebrity & Brand
AvailableSame celebrity, same budget, triple the impact. Hyper-personalised avatars combine celebrity recognition with individual personality matching, adapting tone and energy per person.
nRich Member Reward & Brand Engagement
AvailableTurns traditional marketing into a human-centred value exchange. Brands spend tokens only when individuals actively engage; people earn tokens for genuine participation.
nRich Wellbeing / HR
AvailableHyper-personalised motivation, communication tools and on-demand wellbeing support, delivered at individual personality level across the workforce.
The shared foundation. Every enterprise product draws on the same SLM personality graph used by nrichs.me. All integrate without disruption to an existing CRM, marketing stack or operational workflow. No rebuilds. No retraining. No waiting.
Group entity · PnyxLabs
Proving that AI stays who it says it is.
A standalone entity within the nRich Group and an independent commercial operation. PnyxLabs is the Group’s AI safety and behavioural control engine, and a market-facing product in its own right.
Through the world’s largest empirical study of AI personality drift — the Pnyx programme — Pnyx measures, stress-tests and controls how AI systems behave over time. The commercial product is the Pnyx Solution, named for the Three Fates of classical mythology. The sequence is deliberate: a thread is spun, measured, then cut.
Once the loop runs, there is no further appeal. The thread cannot be uncut.
the thread
Constructs synthetic adversarial personas for red-team simulation. Maps the attack surface before Atropos engages.
the thread
Monitors AI conversations in real time and prevents drift before users see it. Two-speed architecture based on dual-process cognitive science.
be turned
Finds how AI personalities break. Drift detection, injection vulnerabilities, personality collapse under pressure — orchestrated at scale.
the thread
The proof step. Writes an unalterable record of what was tested, measured and judged — so the other three components’ findings can be verified rather than taken on trust.
Spun, measured, judged — and recorded.
Pnyx Solution — Assurance Engagement
AvailableStructured engagement for enterprises requiring AI behavioural assurance. Pre-deployment stress-testing and drift benchmarking against the Pnyx dataset.
Pnyx Solution — Enterprise API
AvailableEmbeds the Pnyx behavioural safety layer directly into AI deployments. Continuous monitoring, adversarial resilience scoring and Atropos-grade immutable drift detection.
Scientific foundation
Personality, not demographics, is the true unit of personalisation.
nRich was built on the conviction that validated personality science could be deployed at population scale, at a time when the market had not yet recognised this was possible.
AI behavioural consistency
Against a published benchmark of 30%. Achieved through the PnyxLabs architecture — consistent by design rather than by chance, which is what makes celebrity AI partnerships and clinical deployment safe.
Predictive accuracy
In a ticketing case study, nRich predicted next likely purchases across 27 categories at 85% accuracy. Traditional demographic targeting achieved 20–40%.
Participant preference for SLM
In Dr Lorraine Sheridan’s independent study, 94% of participants preferred SLM’s music-based assessment to traditional Big Five instruments — while correlating across all five traits.
Peer-reviewed papers
Professor Adrian North of Curtin University, ranked globally in the top 1% and the world’s leading authority on music and personality, underpins SLM’s patented science across three decades of research.
The twins proof. If we can tell identical twins apart, consider what that means for your customers. SLM returns radically different OCEAN profiles, preferences and predicted behaviours for identical same-sex twins — the hardest possible test of a personality instrument.
Economic engine
Relevance priced as value. Attention paid, not exploited.
The token system is the commercial heart of nRich and operates across both platforms. Brands spend only when genuine value is created. People earn only when they genuinely engage.
Value-indexed brand spend
Brands buy tokens scaled to the economic value of what they’re selling, from low-margin FMCG through to finance, property and healthcare. Each token is redeemed only when a genuine engagement occurs.
People paid for participation
People earn tokens for genuine engagement — views, reactions, surveys, referrals and intent signals. Tokens carry forward indefinitely across every application. No expiry.
20–30% platform margin Modelled
Every token transaction carries a platform margin. Insights, dashboards and enterprise APIs add high-margin SaaS-style revenue. As the personality graph grows, targeting accuracy compounds.
Go to a platform
Three front doors. One group.
Each entity has its own home. All are connected by SLM and Pnyx beneath the surface.
nrichs.me
Discover yourself. Connect with others. Access the applications that matter to you, each independently targeted and each powered by SLM. Available on web, WhatsApp, Telegram and Discord.
nRich Diamond
A suite of distinct enterprise products, all powered by SLM and Pnyx. Plugs in without disruption. No rebuilds, no retraining, value from day one.
PnyxLabs
Pre-deployment stress-testing, adversarial campaign execution and immutable drift detection. For enterprises that need to prove their AI stays safe, and for those who want to deploy what nRich has built.
The psychological operating system of the AI era — where machines finally understand not just what people do, but who they are.
Curious?
Start a conversation, or go straight to a platform and see it working.